Project Overview
Context
DrayEasy combines real-time quotes, top-tier drayage services, shipment tracking, and seamless API integration, all in one efficient platform.
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Transition to Mobile:
B2B Web to Mobile: A Strategic Move
Project Focus:
Our project was dedicated to the development of the DrayEasy mobile application from scratch on top of the web application, with a focus on order list and draft order functionality.
Why Mobile:
Aligning with market trends for increased accessibility and user convenience
Challenge
• Limited On-the-Go Management:
No mobile solution for on-the-go logistics management.
• No Real-Time Mobile Access:
Lack of immediate order details and tracking on mobile.
• Need for Convenience:
Clients require instant, convenient logistics access.
Opportunity
• User-Friendly Interface:
More efficient and intuitive than email systems.
• Enhanced Features:
Real-time tracking, push notifications, easy history access.
• Immediate Updates:
Facilitates quick decisions and responses.
Solution
Impact
The redesign has significantly transformed our approach to logistics management, leading to a threefold increase in user engagement. Traditionally reliant on email for order checks, freight forwarders can now bypass this cumbersome process in favor of the app's streamlined functionality. This strategic shift not only enhances accessibility and convenience for our clients but also lightens the operational load for staff.
Research
Competitive Analysis
In examining the mobile logistics platform market, we've distilled essential elements for our competitive strategy:
- Information Presentation: Effective use of card views is prevalent, presenting information densely yet in an organized manner, conducive to mobile interfaces.
- Information Architecture: A well-structured information hierarchy is critical, enabling the straightforward presentation of complex data without overwhelming users.
- User Interaction: Minimalistic interaction designs, such as swipe actions for essential tasks, facilitate efficiency and ease of use, suggesting a need for simplified task execution.
- Search and Filtering: Comprehensive filtering capabilities are highly valued, indicating the necessity of intelligent search features that expedite user navigation and selection processes.
These insights are instrumental in guiding the development of a logistics platform that excels in both functionality and user experience.
Persona
User Journey Map
Main takeaways from the map:
- Order placement should be hierarchical and clearly show the status (on-hold, in-transit, delivered).
- It should be easy to view and sort orders, as well as access the history.
- The app should have proactive features like anticipating potential delays or issues and addressing them preemptively.
- The user should be able to easily access and navigate through different functionalities such as order searching, status updates, and payment processing.
User Flow
Ideation & Iteration
Reflection
Information Management on Mobile
The mobile app's vertical design can make web content overwhelming; thus, creating a hierarchical layout and segmenting pages is key for clear, efficient information display.
Usability Testing
As a persona project with limited time and resources, our early focus is on quickly launching a functional prototype, enabling us to refine the product and features through usability testing and user feedback later. We will refine interfaces based on on-going feedback, further simplifying the user experience.